Sometimes a Professional Can't Be Replaced by a Tool
Let's walk through the big ones so you can make the best decision for your business.
Lack of Customization
Your website is your number one marketing tool, and designers and web developers know how to bring your vision to reality. They can consult you on color palettes, navigation, placement of content, and calls to action.
They can also build a site that's optimized for conversions and provides a tailored path for your customers. Most templates aren't designed for inbound marketing or capturing leads because they're trying to appeal to a broader audience. So you can have a customized site that not only stands out from your competition, but also works like the best sales person you've ever had.
Missing Out on SEO
A good web developer knows how to write clean code, integrate key words and ultimately boost your rankings.
Still Costs You Money
While a professional site requires a financial investment, a well-planned site can quickly pay for itself with increased business and a better, more professional presence. Not to mention, it leaves you free to do what you do best!
Tech Support Leaves You High and Dry
All of that said, there are times when a web builder makes sense. If you're a blogger, hobbyist, non-profit, or have a new business concept you'd like to test, you might want to go with a template. Outside of those examples, if you're running a viable business, it would be worth it to get a quote, work with a professional, and save the tools for other DIY projects.