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How to Set Up Your Google Business Profile

If you own a business, showing up on Google is a must. One of the easiest and most effective ways to do that is by setting up your Google Business Profile (formerly known as Google My Business). This free tool helps your business appear in local searches, on Google Maps, and in the sidebar of search results. Best of all? It only takes a few minutes to get started.

 

Here’s a simple step-by-step guide to help you set up your Google Business Profile the right way.

 

1. Go to Google Business Profile

 

Start by heading over to google.com/business. You’ll need to sign in with a Google account (we recommend using a business email if you have one).

 

2. Enter Your Business Name

 

Type in your business name. If it pops up in the dropdown list, it might already exist—go ahead and claim it. If not, select “Add your business to Google.”

 

3. Choose Your Business Category

 

Pick the category that best fits your business (e.g., “Website Designer,” “Coffee Shop,” “Plumber”). Don’t worry—you can always update this later.

 

4. Add Your Location

 

If you have a physical storefront or office where customers visit, you’ll want to enter your business address. If you operate virtually or offer services at customer locations, you can hide your address and list your service areas instead.

 

5. Fill in Your Contact Info

 

Add your phone number and website URL so customers can reach you easily. If you don’t have a website yet, now’s a great time to create one (we can help with that!).

 

6. Verify Your Business

 

Google needs to confirm you’re the real deal. You’ll usually receive a postcard with a verification code within a few days, but phone, email, or video verification might also be options.

 

7. Optimize Your Profile

 

Once verified, fill out the rest of your profile:

 

  • Add high-quality photos of your business

  • Write a helpful description

  • Set your hours of operation

  • Enable messaging (if you want)

 

Why It Matters

 

A complete Google Business Profile increases your visibility, builds trust with customers, and can even boost your local SEO. It’s like your business’s digital front door. Make sure it’s clean, welcoming, and easy to find!

 

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